Archetype Personality Test

Privacy Policy

Last updated: 1 June 2026

This policy explains what data the Archetype Personality Test app collects, how it is used, and your rights. The data controller is Archetype Personality, reachable at privacy@findyourarchetype.com.

1. What we collect

The app collects only what is needed to deliver your personality profile:

Assessment answers — your responses to the personality questionnaire
Personality results — your archetype, scores, and match weights derived from your answers
Demographics — age group and gender, if you choose to provide them (optional and skippable)
Goals — if you choose to share them
Account information — name (optional), email address and password, if you create an account. You can also sign in with Apple, in which case we receive only a verified email address from Apple.
Internal quality flags — technical metadata used to assess result reliability
Usage & product analytics — how you move through the app (screens viewed, steps taken, where you stop), your archetype and trait score bands, the age group, gender and goals you chose to provide, your locale, app version, and a stable account identifier. This helps us understand and improve the experience. We also capture masked session recordings and tap/interaction data — with your questionnaire text, the answers you select, your numeric scores, and your login details masked out so they are never recorded. When you are signed in, these are linked to your account identifier; without an account they are tied only to an anonymous device identifier.

We do not collect precise location data, contacts, browsing history, or any data unrelated to the personality test. We never send your individual questionnaire answers, the personality question text, your email, or your name to our analytics provider.

2. How your data is stored

Without an account: your assessment answers and results are stored locally on your device only. Product-analytics events (above) are still collected under an anonymous device identifier — they carry no account identifier, no email, and no name. Deleting the app removes your local data permanently.

With an account: your data is synced to a secure cloud database (Supabase, hosted on AWS infrastructure) so you can access your results across devices. Your data is protected by row-level security — only you can read your own records.

3. How we use your data

To calculate and display your personality archetype and results
To sync your results across your devices if you have an account
To respond to support or data access requests

We do not sell your data, use it for advertising, or share it with third parties for marketing purposes.

Legal basis (GDPR Article 6). We process your data on the basis of your consent — which you give by choosing to take the assessment and, optionally, create an account — and to perform our contract with you, namely delivering and syncing the personality results you requested. Usage analytics and masked session recordings are processed on the basis of our legitimate interest in understanding and improving the app. You can withdraw consent at any time by deleting your account or the app.

4. Third-party services

Supabase — cloud database and authentication provider. Processes data on our behalf under a data processing agreement. Infrastructure is hosted on AWS (EU region where available).
Apple — if you use Sign in with Apple, Apple handles authentication. We receive only a verified email address.
PostHog — product-analytics and session-replay processor, used to understand how the app is used and to improve it. Processes data on our behalf under a data processing agreement, hosted in the EU (eu.posthog.com). No advertising, no data sale, no cross-app tracking. Sensitive content (your answers, scores, and login details) is masked before recording.

5. Data retention

Your data is retained for as long as your account is active. If you delete your account, your data is permanently removed from our servers. Local-only data (no account) is removed when you delete the app.

6. Your rights

If you are in the EU or EEA, you have the following rights under the GDPR:

Access (Article 15) — request a copy of the data we hold about you
Portability (Article 20) — receive your data in a structured, machine-readable format
Erasure (Article 17) — request deletion of your account and all associated data
Rectification (Article 16) — request correction of inaccurate data
Restriction (Article 18) — request that we limit processing of your data
Objection (Article 21) — object to processing based on legitimate interests

To exercise any of these rights, email privacy@findyourarchetype.com. We will respond within 30 days. For account deletion, you can also delete your account directly from within the app.

You also have the right to lodge a complaint with your local data protection authority.

7. Data export and access requests

We do not currently offer an in-app data export button. To request a copy of your data, email privacy@findyourarchetype.com with the subject line "Data export request" and the email address associated with your account. We will deliver your data in JSON format within 30 days.

8. Security

Your data is encrypted in transit (HTTPS/TLS). Account credentials are managed by Supabase Auth and never stored in plain text. If you use Sign in with Apple, your credentials are handled entirely by Apple.

9. Children

The app is not directed at children under 16. We do not knowingly collect data from children under 16. If you believe a child has provided us with personal data, contact us and we will delete it.

10. Changes to this policy

We may update this policy as the app evolves. The date at the top of this page reflects the most recent revision. Continued use of the app after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions or requests:
Archetype Personality
privacy@findyourarchetype.com